The educational approach is student active, building on students' own experience, in combination with research and literature studies. Students are encouraged to further develop their own professional knowledge. Teaching methodology aims to strengthen students' capability for independent and critical judgement, and to follow the development of knowledge in the field of media and communication.
Teaching takes several forms, including lecture series, face-to-face and distance seminars, and presentations by students. The program supports multiple modes of learning, and students learn by exploration, participation, and contribution - at times through teamwork, and through peer assessment.